COVID Blow To Advertising Will Be Softened By Political Influx, Magna Forecast Says squib

Total advertising dropped 7.2% in the first half of 2020, according to a new forecast from Magna U.S., a unit of media agency Interpublic Group, but political advertising will soften the blow in the second half. Vincent Letang, EVP and managing partner for Global Market Intelligence at Magna U.S., estimated that political ad spending will […]
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